Explicit rules instead of hints
What a button does is written on the button. What comes next is visible in advance. Guessing at what was meant is not part of the job.
For founders with ADHD and autism
Your business stops falling apart between tabs
Nobody sets your deadlines, and nobody notices when a week disappears into replies and another landing page rebuild. moinaki holds the business for you: one step a day tied to money, a plan with real dates, and a mentor who remembers what you decided last Tuesday.
Start free14 days free, no card. Leaving takes two clicks.
Sound familiar?
- Forty things open and nothing closed.
- Hyperfocus went to the interesting part, and the offer, the price and the invoices stayed in the eternal later.
- Selling has been postponed for three weeks and you do not even remember doing it.
- You agreed something with a client and lost the agreement somewhere between tabs and messengers.
- Generic networking advice does not help when the social part costs you separately.
What is built differently here
On the left, what is inside. On the right, what it changes when you work for yourself.
| Feature | What it changes |
|---|---|
| The day's work is tied to money | Today shows the one step that moves revenue rather than the one that feels nicer right now. Everything else is parked on purpose. |
| A big goal broken into stages | Launching a service turns into stages and tasks with dates, and each one has a slot in the calendar. You stop carrying it in your head. |
| A lesson at the point you stall | You freeze on pricing and get a six minute piece about pricing. Watch it, use it, return to the work. |
| Lem remembers the agreements | What you decided last week, what you promised and to whom, and what you have postponed three times running. He says it without a lecture. |
| A plan that bends around a real week | An order fell through, a child got sick, the week collapsed. Stretching, tightening or rebuilding it takes a couple of clicks. |
| A calendar with an energy layer | A hard negotiation never lands on a day with no charge left. The calendar marks that day in advance. |
What a working week looks like
No morning stand up with yourself, and no list you are afraid to open.
- 1
Monday: one focus
You pick one pursuit for the week and a couple of supporting ones. The rest goes honestly into the parking lot, where nothing disappears.
- 2
Every day: one step
You open Today and see the step that moves the business. On a bad day you press one button and the step shrinks to three minutes.
- 3
When you stall: a short lesson
Lem hands you a piece about exactly the step you are stuck on. No trip to the catalogue and no choosing between forty courses.
- 4
Sunday: a short review
Lem collects what moved, what has been sitting for three weeks and what is worth shrinking. The review takes five minutes.
If you are autistic
In its own block, because the needs here are different.
A predictable order
Screens do not rearrange themselves, popups do not jump out mid task, and the interface does not change with the product's mood.
Sensory load you control
Reduced motion, a calm palette and low energy mode. All of it lives in settings and stays switched on once you set it.
Lessons for the places people usually stall
The library grows around the topics people trip on most. Pieces of three to ten minutes arrive at the moment you stall.
- How to name a price without apologising for it
- How to build an offer that lands in ten seconds
- How to move a conversation all the way to an invoice
- How to return to work that sat untouched for two weeks
What people usually ask
- Does this work if I have not started yet?
- Yes. Your first pursuit can be exactly this: work out what you sell and to whom. Lem breaks it into steps with dates.
- I have no diagnosis, but all of this describes me.
- We neither ask for a diagnosis nor store one. Recognising yourself in this is enough.
- How is this different from a task manager?
- A task manager stores a list. Here the full list is never shown at all: the day gets one step, the plan bends around a real week, and the mentor remembers what you keep postponing.
- What if I disappear for two weeks?
- Your pursuits go on pause and your progress stays. You come back to a return screen instead of a pile of red overdue items.
- Is my data safe?
- Servers in the European Union, GDPR compliance, encryption. Export everything to JSON or delete the account whenever you want.
What moinaki is not
moinaki is a platform for learning and running your pursuits. It is not a medical device. We do not diagnose, treat or prevent any condition, and we do not replace professional medical advice, psychotherapy or medication decisions. If you are in a mental health crisis, please reach a qualified professional.
Build your launch in one session
Set up one pursuit and see how it feels across a week. If it does not land, you leave in two clicks.
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